Why do Millennials and the healthcare industry seem so diametrically opposed? They've taken to the streets (of the internet) to make light of the situation. But in reality, Millennials are pushing for healthcare industry reform - and we should be listening. Millennials are shaping the trends for the future.
Millennials, specifically, have a challenging time interacting with the healthcare system for a variety of reasons which have sparked innovation. These reasons are as outlined in a piece by HIT Health Consultant below:
Attracting the business of Millennials is very important for any healthcare organization: not only because they are a powerful purchasing segment, but because this group is influencing many others – including their own parents. Progressive organizations are now taking steps to develop new services and tools that Millennials appreciate, including telemedicine, self-service websites and apps, and wellness programs that provide financial incentives for healthy habits like regular exercise and healthy diets.
Although trends may be forced by a Millennial hand, studies show that other generations follow suite and adjust to these innovations in behavior. One such innovation, is the healthcare communication app, such as Klara, that allows for instant exchange of information that adheres to the principles of convenience, speed, self-care and an active involvement in one's health management.
For doctors looking for the next generation of patients, use of technology such as Klara is integral to the functioning of healthcare practices. We will see a shift over time to the increase use of centralized communication apps both in the US and abroad.