White paper
Patient retention

What keeps patients coming back?

Today’s patients want more than positive clinical outcomes. They want convenience, clear communication and to feel valued.

That’s why we asked more than 2,000 patients what helps build loyalty — and what sends them looking for care elsewhere.

Download your free copy of Klara’s “The Deciding Factors: What Patients Want” to discover:

  • What’s important to patients
  • Hazards to patient retention
  • Practical ways to help strengthen loyalty
25%
of patients

decide within 10 minutes of meeting a new doctor whether they’ll return¹

1 in 5
patients

said they are willing to “break up” with their current doctors¹

Klara offers the opportunity to allow us to get the patient back into the center of our healthcare environment.

Harish Iyer, MD, Capital Digestive Care

1 Talker Research surveyed 2,000 Americans who've been seen by a doctor within the past year; the survey was commissioned by Klara®, a ModMed® company, and administered and conducted online by Talker Research between May 20 and May 23, 2025.

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